Welcome! You've find the right place! This blog is a kind of guidebook designed with the highlights for easy understanding by looking into a little part of success stories of global companies winning in Korea or Korean companies succeeding overseas market.
Nice to meet you! I am Izzy, the writer of this book.
Fortunately, I've worked in 3 different global consumer goods companies which are well-known in Korea as their brands. Then, I became curious about: “What's the key of this company's success? What's the secret won the hearts of Korean consumers? On the other hand, what about cases of Korea companies successfully expanding overseas? Maybe I could learn any insights from there, couldn't I?” This guidebook begins here. Let's dive to easy business world!